7 tips on using video testimonials to increase sales
1. They are useful to you when you are making a sales presentation, you can add a short clip of a customer talking about your service to influence your prospect, you can download them to your iphone too for showing clients in those impromptu situations..
2. Making a video testimonial with one of your customers tends to strengthen the relationship you have with them, quite good for repeat business.
3. Video testimonials make websites 'sticky' in the sense that visitors will stay on the website longer than normal when they view a video clip. This means the chances of persuading them is a bit higher. I would expect about 15% increased hit rate with videos online.
4. With careful use of a video testimonial you can resolve customer objections and reduce the time it takes to convert a prospect. This should also impact positively on sales targets.
6. Use video testimonials in emailers/newsletters makes them more impactful and you can encourage prospects to view them via Twitter and other digital media.
7. You can build up a library of video clips to use throughout the year to support your sales strategy - promoting new services, more testimonials, addressing particular customer concerns e.g. speed of response.