Ray Avery, Managing Director at Bloxham Mill Business Centre offers SMEs hassle free, fully serviced offices near Banbury. Ray argues that his proposition makes conventional leases and high-priced rented accommodation redundant.
Debra Jardine founder of the PDQ Partnership is Ray Avery's marketing services partner. She specialises in providing SMEs with a comprehensive marketing service.
Both Ray and Debra were keen to emphasise the benefits of Bloxham Mill Business Centre to all sizes of businesses and agreed that online video testimonials were the answer to attracting new customers. They chose Reputation Selling because of our ability to add a strong business focus to video production and our experience in getting a "from the heart" natural testimonial.
Conveying the benefits
Ray Avery wanted to convey the benefits as well as the positive and intangible aspects of working at Bloxham Mill Business Centre such as a friendly cooperative work environment and the opportunities for networking.
The videos were tailored to illustrate the four main service categories; virtual offfices, meeting rooms, serviced offices and other facilities such as a data centre, gym and hairdresser. It was important to give specific information that apealed to the target audience.
Reputation Selling's Managing Director, Nick Belcher and Videographer Jon Devitt filmed and carefully edited videos to ensure that the content was enticing enough to attract new customers at the early part of the buying process.