Vox pops

Short comments from a range of customers can be a way to ‘crowd source’ views on the client's service. It also provides quotable examples to support a case study.

Capturing the moment

This is about capturing the moment when a customer is filmed showing his or her genuine satisfaction at the point of using the product or service. The look of a satisfied customer is worth its weight in gold.

‘In their own words’

Putting the camera in front of the subject and asking them to talk/respond to questions naturally. A great way to get a point of view across in a natural and authentic way. Ideal for case studies or expert comment.

Show it in action

Using video to provide detailed information about how a product or business works. This could be a behind the scenes glimpse of a production line, a day in the life of an employee or a technical explanation of how a new product or service works.